<p>UK betting companies bet on US after <a href="
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<p>5 June 2018</p><a href="
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<p>By Natalie Sherman</p>
<p>Business reporter, New York</p>
<iframe width="640" height="360" src="
frameborder="0" allowfullscreen title="sports betting (c) by N/A"></iframe><div style="clear:both;"></div><p>It's high stakes for UK firms as <a href="
https://shoortmedia.com/@hestermais0058?page=about">sports betting</a> starts to spread out in America.</p>
<p>From Tuesday, new guidelines on <a href="
https://www.ggram.run/bradhague45992">sports betting</a> entered effect in Delaware, a tiny east coast state about two hours from Washington.</p>
<p>Neighbouring New Jersey might <a href="
https://my-estro.it/@dorothyriddle8?page=about">start accepting</a> <a target="_blank" href="
https://www.stmlnportal.com/@maximiliansedd?page=about">sports betting</a> bets as early as Friday.</p>
<p>The changes are the first in what could become a wave of legalisation after the Supreme Court last month cleared the method for states to enable <a href="
http://youtubeer.ru/@christianewilk?page=about">sports betting</a> wagering.</p>
<p>The industry sees a "when in a generation" opportunity to develop a new market in <a target="_blank" href="
https://proputube.com/@randalll202470?page=about">sports betting</a>-mad America, stated Dublin-based monetary expert David Jennings, who heads leisure research study at Davy.</p>
<p>For UK companies, which are facing combination, increased online competitors and tougher guidelines from UK regulators, the timing is especially opportune.</p>
<p>Why the gaming market faces an unsure future</p>
<p>How does prohibited <a href="
https://parejas.teyolia.mx/@vadabernays526">sports betting</a> work and what are the fears?</p>
<p>But the market says depending on the US stays a risky bet, as UK business face complicated state-by-state guideline and competition from established regional interests.</p>
<p>"It's something that we're really focusing on, but equally we don't wish to overhype it," said James Midmer, spokesman at Paddy Power Betfair, which recently bought the US fantasy <a href="
https://chatgay.webcria.com.br/@hannaroller411">sports betting</a> website FanDuel.</p>
<p>'Take time'</p>
<p>The US accounted for about 23% of the world's $244bn (₤ 182bn) in video gaming income last year, according to a report by Technavio, external published in January.</p>
<p>Firms are hoping to use more of that activity after last month's decision, which overruled a 1992 federal law that barred states beyond Nevada and a couple of others from authorising <a href="
https://paxlook.com/@jaimieuts82296">sports betting</a> wagering.</p>
<p>The judgment found the law was an over-reach of federal power. But the court it did not in fact legalise <a href="
https://www.earnwithmj.com/@annt125291958?page=about">sports betting</a>, leaving that question to local legislators.</p>
<p>That is expected to result in significant variation in how companies get certified, where <a target="_blank" href="
https://tv.thechristianmail.com/@nellymcdonagh8?page=about">sports betting</a> wagering can happen, and which events are open to speculation - with big ramifications for the size of the marketplace.</p>
<p>Potential revenue ranges from $4.2 bn to almost $20bn each year depending upon elements like the number of states relocate to legalise, Oxford Economics estimated in a 2017 study for the American Gaming Association.</p>
<p>"There was a great deal of 'this is going to be big'", stated Will Hawkley, London-based head of leisure for consultants KPMG.</p>
<p>Now, he said: "I believe many people ... are taking a look at this as, 'it's an opportunity but it's not going to be $20bn and it's going to be state by state and it's going to require time'."</p>
<p>'Remains to be seen"</p>
<p>Chris Grove, managing director at Eilers & Krejcik Gaming, forecasts that 32 states will legalise <a href="
https://onlineblockbuster.com/@vrglola6577377?page=about">sports betting</a> wagering in some form by 2023, developing a market with about $6bn in annual income.</p>
<p>But bookies face a far various landscape in America than they do in the UK, where wagering stores are a regular sight.</p>
<p>US laws minimal gaming largely to Native American lands and Nevada's Las Vegas strip until fairly just recently.</p>
<p>In the popular imagination, <a href="
https://tv.lemonsocial.com/@pgdtommy65929?page=about">sports betting</a> has long been linked to a 1919 baseball World Series match-fixing scandal.</p>
<p>States have also been sluggish to legalise lots of kinds of online gaming, regardless of a 2011 Justice Department opinion that appeared to remove obstacles.</p>
<p>While <a href="
https://tube.denthubs.com/@blanchelouque?page=about">sports betting</a> is usually viewed in its own classification, "it plainly stays to be seen whether it gets the kind of momentum individuals think it will," stated Keith Miller, law teacher at Drake University and co-author of a book about <a target="_blank" href="
https://iraqitube.com/@nancyamiet0226?page=about">sports betting</a> wagering guideline.</p>
<p>David Carruthers is the previous president of BetonSports, who was apprehended in the US in 2006 for running an offshore online sportsbook and served prison time.</p>
<p>Now an expert, he states UK firms must approach the market carefully, picking partners with caution and avoiding errors that might lead to regulator reaction.</p>
<p>"This is a chance for the American <a href="
https://surmodels.com/@katrinadonley">sports betting</a> wagerer ... I'm not sure whether it is a chance for company," he states. "It truly is reliant on the outcome of [state] legislation and how the organization operators pursue the opportunity."</p>
<p>'It will be partnerships'</p>
<p>As legalisation begins, <a href="
http://bertogram.com/thereseweather">sports betting</a> wagering companies are lobbying to ward off high tax rates, along with requests by US <a href="
https://www.veca2.com/@donjervois9966">sports betting</a> leagues, which want to gather a percentage of profits as an "integrity cost".</p>
<p>International companies face the included obstacle of an effective existing gaming industry, with gambling establishment operators, state-run lotteries and Native American tribes that are seeking to safeguard their turf.</p>
<p>Analysts say UK companies will need to strike collaborations, offering their expertise and innovation in order to make inroads.</p>
<p>They indicate SBTech's recent statement that it is providing innovation for Kentucky Derby operator Churchill Downs as an example of the type of offers most likely to materialise.</p>
<p>"It will be a win-win for everybody, but it will be partnerships and it will be driven by innovation," Mr Hawkley stated.</p>
<p>'It will simply depend'</p>
<p>Joe Asher, president at William Hill US, is clear-eyed about the realities.</p>
<p>The company has actually been buying the US market given that 2011, when it purchased three US firms to develop a presence in Nevada.</p>
<p>William Hill now uses about 450 individuals in the US and has revealed partnerships with casinos in Iowa and New Jersey.</p>
<p>It works as danger manager for the Delaware Lottery and has invested millions along with a regional designer in a New Jersey horse racing track.</p>
<p>Mr Asher said William Hill has actually become a household name in Nevada however that's not necessarily the objective all over.</p>
<p>"We certainly mean to have a really substantial brand name presence in New Jersey," he stated. "In other states, it will simply depend on policy and possibly who our local partner is."</p>
<p>"The US is going to be the biggest <a href="
https://media.labtech.org/@kandicestephen?page=about">sports betting</a> wagering market in the world," he included. "Obviously that's not going to occur on day one."</p>
<p>More on this story</p>
<p>US judgment opens method for <a target="_blank" href="
http://dating.instaawork.com/@willratcliffe">sports betting</a></p>
<p>14 May 2018</p><a href="
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<p>Paddy Power buys dream <a href="
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<p>23 May 2018</p>